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Tuesday, September 27, 2011
ASOS Marketplace
The UK fashion shopping site, ASOS, recently launched what they call the global fashion democracy. Marketplace users can shop, sell, follow or blog (creating "the people's runway"). The relationship between consumers and fashion business continually becomes more interactive and reciprocate. These opportunities for anyone to curate their own online boutique via a huge international shopping site is evidence of that phenomenon. Independent boutiques and labels, vintage clothing specialists and emerging designers -- "discover someone."
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